Insight 5: Common Mistakes When Starting a Business

1. Registering a company is only the beginning.
   Don't confuse legal setup with actual market readiness. Preparation and planning play a key role in long-term success.

2. A company is a tool, not the goal.
   Your business should be a vehicle for achieving greater objectives: stability, growth, and success.

3. Don't try to solve problems that don’t exist.
   Before launching a product or service, ask yourself:

   • Is there a real need for this in the market?
     Conduct research to validate the demand for your offer.

   • Who is your customer?
     Define your target audience — their pain points, goals, and motivations.

   • Are competitors already offering this?
     If yes, what makes your offer better or different?

4. Don’t rely on an outdated business model.
   What worked in another country may not work in Poland. The Polish market requires adaptation and strategic thinking.

5. Understand the local specifics.
   Your product or service must match the expectations and needs of Polish consumers.
   Take time to research the market and position yourself competitively.

💡 Avoid costly mistakes and unnecessary steps.
With MerserPL, you’ll receive precise market analysis and expert guidance at every stage of your business journey.

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